A 1997 ad for Celestino cigars, for example, features a man holding a giant surfboard, which on the surface resembles a giant cigar closer inspection reveals that the surfboard/cigar duo is also a phallic symbol, allying the cigar brand with extreme masculinity. Many ads use phallic imagery to associate tobacco products with masculinity and virility. Other tobacco ads exploit the “sex sells” market through innuendo and subliminal messaging. The 1968 Tiparillo advertisements, in the “Should a gentleman offer a Tiparillo” campaign, are shameless in their objectification of women, featuring scantily clad or nearly nude models baring absurd amounts of cleavage. Eroticism continued to play a large role in cigarette advertisements, and by the late 1930s, pin-up girls were frequently used in cigarette advertisements to appeal further to male audiences.Īs the advertising business matured over time, so too did its foray into selling products through sex, at times blatantly obvious, and in other moments alluringly subtle. They soon began including pictures of provocative women in lingerie on the cardstock (as well as images of baseball players, the precursor to collectable baseball cards) in order to attract more men into purchasing the cigarettes. I wasn't really interested in that honestly.īut yea on the whole, quite an interesting read.Tobacco companies know as much as anybody that “sex sells,” and they have no qualms with making use of phallic symbols or with objectifying women to sell their products.īeginning in the 1880s and lasting well into the 20th century, cigarette manufacturers placed a piece of cardstock inside every pack of cigarettes so the packs would maintain their shape. When Dr Key is discussing the legislative process and the role of various US and Canadian institutions. Well she looks rather comfortable, as if she had been there a while, and if she were to turn around she would well.be doing something slightly more interesting. Really it's very interesting the analysis, imagine for example, the act that was going on in Adam and Eve before she turns around and touches hands with the snake-figured man. What Ad-Ventures adds is a little analysis of Art, including Picasso's Asleep, Michelangelo's Adam and Eve and other kinds of classical work. This book still deals with a lot of the media's alleged exploitation of the subconscious. Subliminal Ad-Ventures follows in a similar vein to Key's previous book that I have read - Subliminal Seduction, and so I would refer to my review of that book if you want a 'fuller' account. Although largely a meaningless documentary full of unusual conspiracies, what was of lasting interest for me what Kubrick's interest in subliminal art whilst filming the movie itself.īefore that, and indeed after, I had a bit of interest in other forms of subliminal control - Project MKUltra/Monarch, the narrative behind Manhunt 2 (the rather violent video game) and all kinds of other things. My first encounter with Dr Key's work was shortly after I watched a rather unusual documentary about the film 'The Shining' called Room 237. Maybe I should give a little backstory first,
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